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Creativity, Inc.
Ed Catmull spent a good part of his twenties trying to solve a problem that most people thought was impossible: making a computer-animated feature film. Not a short. Not a demo reel. A full movie, ninety minutes or more, rendered entirely by machine. He started working on the idea around 1974, when computer animation existed…
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Crossing the Chasm
Geoffrey A. Moore first published Crossing the Chasm in 1991, and it promptly did something unusual for a business book: it spread entirely by word of mouth among the people it described. Engineers handed it to managers. VCs pressed it on founders. By the time Moore released his third revised edition in 2014, over a…
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Turn the Ship Around!
L. David Marquet spent his Navy career ascending through the ranks of nuclear submarine command. He studied the USS Olympia for a year, committed its systems and crew to memory, and prepared to take the helm. Two weeks before his scheduled command date, the Navy reassigned him. He would command the USS Santa Fe instead:…
