Business

The Habit Loop Charles Duhigg’s The Power of Habit is the book that put the habit loop into mainstream conversation. Published in 2012, it drew on decades of neurological and behavioral research to explain how habits form, why they are so resistant to change, and how individuals, organizations, and societies can be restructured around better…

The Golden Circle Simon Sinek’s Start with Why is built around a single, elegant idea: that the most inspiring leaders and organizations communicate from the inside out. They start with why – their purpose, cause, or belief – then explain how they achieve it, then describe what they do. Most organizations and individuals communicate in…

Daniel Kahneman spent his career demonstrating that human beings are not the rational agents that economic theory assumes — that judgment and decision-making are systematically biased in predictable ways. Thinking, Fast and Slow is his attempt to synthesize a lifetime of research into a unified account of the two cognitive systems that he argues govern…

The Question Behind the Research Jim Collins begins Good to Great with a deceptively simple question: why do some good companies become great, while most do not? He spent five years with a team of researchers analyzing decades of stock market data to find companies that had made a sustained transition from average performance to…

Eric Ries published The Lean Startup in 2011, drawing on his experience as a startup founder and his encounter with the manufacturing principles of lean production. His argument is that the traditional approach to building a company — write a business plan, raise money, spend years building a product, launch — is almost guaranteed to…

Zero to One began as notes from a Stanford course Peter Thiel taught on startups, compiled and edited by student Blake Masters. It shows — the book has the quality of a particularly engaged lecture series, organized around provocative theses that reward argument more than acceptance. Thiel’s central distinction between “zero to one” (creating something…

The Compound Interest of Self-Improvement James Clear opens Atomic Habits with a story about the British cycling team, which went from decades of mediocrity to dominating the Tour de France after their new coach introduced the concept of marginal gains: improving every measurable aspect of performance by just one percent. The story is almost too…