Lior Arussy
Lior Arussy is an author, keynote speaker, customer experience expert, and transformation strategist whose work has helped major organizations around the world move from transactional customer relationships toward genuine, sustainable customer-centric cultures. As the founder and president of Strativity Group, a customer experience and transformation firm, he has worked with some of the world’s most recognized brands to close the gap between stated customer values and actual customer experience.
Arussy’s background spans technology, marketing, strategy, and organizational psychology, and this breadth is reflected in the multidimensional approach he brings to customer experience transformation. He has worked with companies including FedEx, Mercedes-Benz, Royal Caribbean, Citigroup, Johnson & Johnson, and many others, and has developed a distinctive methodology for driving the cultural and behavioral changes inside organizations that genuine customer-centricity requires.
His book Dare to Author! takes a step back from organizational transformation to address a more fundamental and personal question: how do individuals move from being characters in stories written by others — by their circumstances, their fears, their past — to becoming the authors of their own lives and careers? The book applies the tools of storytelling to the challenge of personal leadership, arguing that the way we narrate our experiences shapes what becomes possible for us, and that the willingness to take authorship of our own story is the foundation of meaningful change.
Arussy has written several other books on customer experience and organizational transformation, including Customer Experience Strategy and Excellence Every Day. His speaking and consulting career has taken him to over forty countries, and he has been cited in major publications including The Wall Street Journal, The New York Times, and Fast Company. He brings to all his work a combination of practical business rigor and a genuine philosophical seriousness about the role of purpose, values, and human dignity in organizational life.
Whether writing about customer experience, organizational culture, or personal transformation, Arussy’s central theme remains consistent: that the quality of any endeavor — business, career, or life — is ultimately determined by the quality of the choices, stories, and commitments that animate it. His work invites both organizations and individuals to hold themselves to a higher standard of intentionality and care.