Jue Wong

Jue Wong is an American beauty industry executive and author whose book True Grit and Grace: Turning Tragedy into Triumph is a memoir of resilience, immigration, and professional achievement that draws on her own journey from China to the United States and her career at the highest levels of the American beauty industry. Wong has served as the President and CEO of Orveda, a luxury skincare brand, and has held leadership positions at major beauty companies including Perricone MD and Sundial Brands.

Her memoir addresses both the practical and emotional challenges of building a career as an immigrant woman of color in corporate America, and the personal tragedies — including the loss of close family members — that tested and ultimately deepened her sense of purpose and resilience. The title’s “true grit” refers to persistence and hard work; the “grace” refers to the capacity for forgiveness, gratitude, and human connection that she argues is equally essential to a life well lived.

Wong has been recognized as one of the most prominent Chinese American executives in the beauty industry and has spoken at conferences and forums on leadership, diversity, and entrepreneurship. Her perspective as an immigrant executive in a consumer industry brings a distinctive lens to questions of identity, ambition, and the American promise.

She continues to work in the beauty industry and to speak and write about the intersection of personal resilience, professional leadership, and the immigrant experience. Her memoir is used in discussions of diversity in corporate America and as an inspiration for aspiring leaders navigating similar challenges.